Get Testimonials You Can Really Use
Testimonials are a great way to expand the reach of your positive word-of-mouth. And studies show that they have a significant impact on web site conversion rates. But not all testimonials are created equal.
Of course, good testimonials have to be authentic. The best ones also help address some of the predictable questions and concerns that your potential buyers might have.
You can help your happy customers give you great testimonials that you can really use by asking them specific questions like:
- What were you looking for? What brought you to us?
- Why did you choose us?
- How has our product or service changed things for you?
- How would you describe the experience of working with us/using our product or service?
- Would you recommend us and why?
With just this little bit of guidance, you can help your happy customers and clients give you testimonials that will really connect with other prospective buyers, and give them the confidence that you’re a good fit for them, too.