Get Testimonials You Can Really Use

Testimonials are a great way to expand the reach of your positive word-of-mouth.  And studies show that they have a significant impact on web site conversion rates.  But not all testimonials are created equal.

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8 Easy Fixes

Loosen Up – Casual is the new cool. Use contractions (I’ll, you’ll, we’ll), maintain a relaxed tone, and choose simple, everyday words.

Break it down – Long sentences are exhausting for your reader. Break sentences and paragraphs into small chunks.

Tune Your Voice – Keep a consistent voice. Don’t be cute on one page and stuffy on another.

Maintain order – Make bullets grammatically consistent and don’t mix categories (like what to do and what not to do) in one list.

Be Positive – Use positive words like “affordable” instead of negative ones like “not expensive.”

Simplify – Keep jargon, acronyms and technical terms out of your writing unless you’re certain they’ll be well-understood.

Don’t Repeat – Find the simplest, clearest, shortest way to express your idea, and do it once. No need for “advance preview,” for example – a preview is always advance.

Cut extras – Some words add nothing. You can almost always cut “that,” remove “very” or “really” and replace “in order to” with “to.”

Web Writing Mistakes That Drive Visitors Away

Your web site is the most powerful and far-reaching communications vehicle you have.  Are you driving visitors away with poorly-written web copy?  Here are 3 surefire signs your web copy sucks:

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