Compelling Headlines Turn Visitors into Readers

Written a great blog post? Crafted a fantastically informative web page? Fabulous! Now how will you persuade anybody to actually read it?

In the age of information overload, you have just seconds to get visitors to stop scanning frantically and focus, for a moment, on what you’ve got to say.

Headlines, headings, and titles are the best tools you’ve got. Use them well – to literally stop traffic – and you can greatly improve the reach of your message and the impact of your work. [Read more…]

Writing, Like Life, Needs a Purpose

I’m all for a little existential angst every once in a while.  You know, the “what’s the point of it all?” kind of stuff that ultimately keeps us on track.

But when it comes to the writing you do for your business, there’s really no room for that sort of thing.  You’ve got to be crystal clear about what the point of it all is. [Read more…]