8 Easy Fixes
Loosen Up – Casual is the new cool. Use contractions (I’ll, you’ll, we’ll), maintain a relaxed tone, and choose simple, everyday words.
Break it down – Long sentences are exhausting for your reader. Break sentences and paragraphs into small chunks.
Tune Your Voice – Keep a consistent voice. Don’t be cute on one page and stuffy on another.
Maintain order – Make bullets grammatically consistent and don’t mix categories (like what to do and what not to do) in one list.
Be Positive – Use positive words like “affordable” instead of negative ones like “not expensive.”
Simplify – Keep jargon, acronyms and technical terms out of your writing unless you’re certain they’ll be well-understood.
Don’t Repeat – Find the simplest, clearest, shortest way to express your idea, and do it once. No need for “advance preview,” for example – a preview is always advance.
Cut extras – Some words add nothing. You can almost always cut “that,” remove “very” or “really” and replace “in order to” with “to.”